PHILLY CIDER WEEK

Web design & development, branding & identity, writing, print & social layouts

Skills: Graphic design, web design, illustration, branding, content writing, social media, email marketing

Tools: Squarespace, Illustrator, Photoshop, Indesign, CSS, HTML, Javascript

Live link: https://phillyciderweek.com/

Info: One of my longest-standing clients, Philly Cider Week, and I have worked together to build its brand and organization since inception in 2018. In 2022, we set out to completely overhaul the website, starting from scratch to build a new one. I designed and developed it. We also overhauled the general look and feel of the brand, implementing new images and icons to the identity, and revising the color palette into something bold, bright and simple. I wrote the majority of the copy for the new site, as well as built its venue registration system. Beyond the web, I’ve also created a series of print marketing materials.