Branding, packaging design

Work: Branding, Identity, Packaging Design, Web Design, Web Development

Tools: Illustrator, Photoshop, Squarespace, CSS/HTML/Javascript

Info: The creators of the ever-popular small batch Philly vermouth called Dumpster Juice decided it was time to expand into a full brand. The plan is to keep making Dumpster Juice as its own product under a new label called Fell to Earth. Philly’s first vermouthery came to me for branding and identity, and we decided to build a brand system heavily illustrative and heavily influenced by naturalism, Art Nouveau, the Arts & Crafts movement, and other 19th Century art philosophies. Before it became FTE, I made all the original labels for Dumpster Juice as well.